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Whether you had cause to pat yourself on the back for a job well done or swallow bitter pills of defeat as the case may be for your performances in 2018, you have a new year ahead of you to do something new. If you run a business or manage communication of a sort for a client or an organisation, you may be thinking about what you need to keep in mi...

For small businesses in Nigerian and pretty much everywhere else, being able to successfully differentiate yourself in the mind of your market can be the difference between life and death, literally.

The two key disciplines that executives (of both small and large businesses) constantly need to execute to achieve this are brand building and brand management. Many a-times, successfully applying the principles of these disciplines have been responsible for taking a brand from small to great.