CEO
Hassan Abdul’s experience in communications cuts across print and digital journalism, integrated marketing communications and bespoke communications strategy development and execution.
He is an member of the Nigeria Institute of Public Relations (MNIPR) and an associate member of the Advertising Practitioners Council of Nigeria (arpa).
An army veteran, he holds a Bachelors of Arts Degree in Mass Communications from Bayero University, Kano and a Certificate in Creative Design and Digital Communications from the School of Media and Communications (SMC), Pan-Atlantic University, Lagos.
He began his career in communications in 2006 as a reporter with Media Trust Ltd, publishers of the Trust newspaper titles. He became the company’s pioneer Online Editor, a position he held for 5 (five) years, playing an instrumental role in setting up all of the company’s current digital assets. He was also, until his departure, a member of the company’s Innovations Committee, a team tasked with ensuring the company and all its titles are constantly poised to cope with present and future editorial, production and business challenges.
He joined Unity Bank Plc in 2013 as Head of CSR and Digital Marketing. He later became the Bank’s Head of Media and External Relations and doubled as its Head of Digital/Marketing Communications and Publications. In both capacities, he was tasked with managing the Bank’s relationship with the media and the public by extension as well as developing communication strategies for marketing its range of products.
He is also a public speaker, giving talks and facilitating trainings on Brand Management, Integrated Marketing Communications and Public Relations for in-house audiences and public business development events.